Luxury Gift Baskets

Every year with Uncorked Ventures Matt and I want to make improvements in both the way we handle our business (the processes involved) as well as the offerings we have. On the wine, simply continuing to grow our customer base as well as continuing to build relationships with wineries and vineyard owners will do the [...]

Source: http://winewithmark.info/archives/651

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Return to Woodrose Winery

Woodrose WineryWinery 2012 Woodrose has been one of our favorite growing wineries over the past several years.  This year?s visit provided some unexpected pleasures.  The last time we visited at Woodrose they were just completing construction on their special events building.  This time we found the center was done and open for business.  Tastings were [...]

Source: http://thegrapesaroundtexas.com/2012/07/03/return-to-woodrose-winery/

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Drops of God, Prohibition, back labels, Thai pads ? sipped & spit

SIPPED and SPIT: The Drops of God The latest installment of The Drops of God, the wine-drenched graphic novel from Japan, is now in English. I review it and learn that this volume will likely be the last in English. [wine-searcher.com] SIPPED: sense of place. “We’ve concluded that Tuscan-style homes would make the finest fit [...]

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Field Notes from a Wine Life ? Cover Story Edition

Odds and ends from a life lived through the prism of the wine glass…

The Wine Spectator Affect

When I received my November 15th issue of Wine Spectator on October 11th, featuring a cover shot of Tim Mondavi and an feature article on him and his estate winery Continuum, I captured some online research reference points so I could have a baseline to measure the effect that a flattering Wine Spectator cover story might have on a winery in the digital age.

Using Wine-Searcher, CellarTracker and Google Keywords search data to track various data points, the results, while not directly linked to conclusions, do indicate a small bump in interest as a result of the cover piece.

For example, Wine-Searcher data indicates that the average bottle price, an indicator of supply and demand, rose $2 month over month, from $149 a bottle to $151 a bottle.

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In addition, the Wine-Searcher search rank (always a month behind) indicates that Continuum was the 1360th most popular search in September.  By Friday, November 11th the Continuum search rank had increased to 471st for the month of October. (See the top 100 searches for October here).

Likewise, interest at CellarTracker increased, as well.  The number of bottles in inventory from October 11th to November 11th increased by 177 bottles, likely no small coincidence.

Finally, Google searches increased fivefold from an average of 210 monthly searches to approximately 1000 monthly searches.

What does this all mean?  Good question.  The truth is, a Wine Spectator cover appears to have moved the needle a bit, and while the easy route is to take a righteous Eeyore approach to mainstream media and its blunted impact in the Aughts, as contrasted to what a Spectator cover feature or glowing words from Parker meant just a decade ago, I believe a more tangible takeaway is to realize that these sorts of cover stories don’t happen in a vacuum and that Wine Spectator cover and feature was likely a result of weeks, months or even years’ worth of effort from a PR professional.

In an attention-deficit, social media-impacted, offline/online hybrid world of information consumption with mobile and tablets proliferating, in order to break through to (and ultimately assist) the consumer, the value of the PR professional, an oft neglected part of the marketing hierarchy, in reaching out and facilitating the telling of a winery’s story seems to be more important than ever.

It’s not about press releases, it’s about people supporting and telling the winery story, repeatedly, as a professional function – that leads to media notice, and that leads to 14 cases of wine being sold and inventoried at CellarTracker in a 30-day period of time.  It’s perhaps obvious, but not adhered to.

Wine Labels

To me, a wine bottle is a blank canvas that can either inspire in its creativity or repel in its insipidness.  While I have a reasonably conservative approach to the kinds of wine I want to drink relative to technological intervention, I am unabashedly progressive when it comes to the kind of wine labels that appeal to me.  In support of my interest with wine packaging, I keep an eye on The Dieline wine blog to see what’s happening in wine label design (another example from The Coolist here) and I also pay attention to the burgeoning field of wine label design contests. 

What say you about progressive labels?  Like ‘em?  Loathe them?  I placed a poll to the right.

Below is a slide show of winners from the recent International Wine Label Design competition.

Reconciling the Contradiction

I will lobby the nominating committee of the Nobel Prize in Economic Sciences on behalf of anybody who can help me understand how it is that in the span of a week I can see multiple research reports (here and here) on a revived sense of fiscal austerity by consumers yet other reports (here and here) indicate that wine above $20 is the fastest growing segment this year.

These two clearly don’t jive with each other, yet I’m witless to understand why wine is “trading up.”  Help! 

 

Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_cover_story_edition/

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WBW 74 Wrap-up: 39 Sparkling Values

This is my fifth time hosting Wine Blogging Wednesday, our monthly virtual tasting event, but my enthusiasm has not diminished with the passage of time. In fact, since bringing back the event from hiatus it looks like the idea might be picking up some steam judging from the entires this month. While many of the [...]

WBW 74 Wrap-up: 39 Sparkling Values originally appeared on Winecast. Licensed under Creative Commons.

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Five from Maison Nicolas Perrin

I recently got the opportunity to try five wines from the collaboration between Nicolas Jaboulet and the Perrin family. I?ve long enjoyed the offerings from both of these venerable families, and I was intrigued as to what they are producing together. Grapes for Maison Nicolas Perrin are sourced from choice northern Rhône parcels; wine selection [...]

Source: http://feedproxy.google.com/~r/gangofpour/uncZ/~3/zeUs3X4L8KE/maison-nicolas-perrin

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