Charles Shaw Blind Tasting Revisited

One of the more popular posts on this site historically has been a three-way blind tasting involving Charles Shaw and two $10-$15 Cabernets. The goal was to assess whether we might be wasting $10 a night when drinking wines we thought were better than Charles Shaw but in reality weren't because we'd built up a bias against Charles Shaw because it's so affordable.

This piece originally appeared on the now-retired RJ's Wine Blog. I wanted to republish it here so that folks wouldn't get a dead link as they tried to navigate to his site after reading his post on my site. RJ is still around thankfully but tonight we'll tip a 1.5L of CdP in memory of RJ's Wine Blog.

Non-related I've heard Charles Shaw is now over $3 in Massachusetts? I haven't been to Trader Joe's lately - can anyone confirm? I'll have to get over there soon and perhaps do a rematch blind tasting to commemorate the upcoming 4 year anniversary of this tasting.

At any rate, I hope you enjoy this blast from the past. Fresh content coming up soon I promise...Can you tell the difference between $2 Charles Shaw and a $10-$15 Cab? If not, you may be wasting $10 every time you crack open a bottle of wine. Can *I* tell the difference? After RJ posted his thoughts on the Charles Shaw lineup, we got to talking about how it would be an interesting exercise to do a blind tasting that included Charles Shaw alongside a couple of $10-$15 Cabernets. Could we tell the difference when tasting blind? Or would the Two Buck Chuck trick us?


How We Tasted


I had my wife pour 3 glasses and randomly order them. The wines were open about 20 minutes before I gave them a try. I smelled and tasted each of them, took notes along the way, and assigned a numerical rating on a 100-point scale.

Wine #1: On the nose: Young. Floral perfume. Dusty. A light colored in the glass. Slight veggies. In the mouth: A little bright. Not my favorite wine. Overall: Fruity, drinkable and so-so. Rating: 84

Wine#2: Nose: Rich. Caramel. Smells like a California Cab. Big, dark fruit. Mouth: By far my favorite. Full, soft, dense, ripe. Excellent. Non-harsh tannins. Luscious. Overall: This wine was by far my favorite of the three. Rating: 91

Wine #3: Nose: Bad, perhaps off. A little magic marker/plastic. Flat. Pretty bad. Awful. Mouth: Better on the palate than on the nose. A slight pucker on the finish. Overall: Downright awful on the nose, but I wouldn't pick it as being the Charles Shaw. It was bad in a different way than Charles Shaw is typically bad. The Shaw's fault tends to be that it's thin. This wine was *not* thin. The tannins are too noticable to be the Shaw. Rating: 78

OK, are you ready for the reveal?
  • Wine #1: 2006 Charles Shaw Cabernet Sauvignon (84)
  • Wine #2: 2006 Columbia Crest Cabernet Sauvignon (91)
  • Wine #3: 2006 Louis M. Martini Sonoma Cabernet Sauvignon (78)

Commentary


I was really surprised how much the Columbia Crest from Washington tasted like a warmer climate/California wine. As I was tasting the wines, I was biased to think that the wine from Sonoma would show richer, warmer characteristics. Not so. The Charles Shaw showed quite admirably for a $2/$3 wine. As always, drinkable and enjoyable. I am a fan of the Charles Shaw and I think they deliver "good" value.

In terms of professional ratings of these wines, and relative value:
  • Columbia Crest: 89 Wine Spectator/$11 equals a wwpQPR of 1.44 (Above avg)
  • Louis Martini: 87 Wine Spectator/$15 equals a wwpQPR of 0.67 (Below avg)
  • Charles Shaw (2003 vintage rated): 82 Wine Spectator/$2.99 equals a wwpQPR of 1.05 (Above avg) -or- at $2 a wwpQPR of 1.57 (Good)
What is this wwpQPR I'm talking about? I'm glad you asked. It's a formula I've devised (along with a calculator) that assesses relative value of wines depending on rating, price, and peer group. If value wines are something that interests you, I hope you'll check it out here.

To read RJ's take on these same 3 wines tasted on the other side of the country check out this post. The results might surprise you!

Source: http://feedproxy.google.com/~r/WellesleyWinePress/~3/eeqKMeIEK3s/charles-shaw-blind-tasting-revisited.html

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Sustainability by the wine trade

Everyone uses the term ‘sustainability’ these days, but what it means to everyone can vary enormously. From simple carbon reducing measures, such as using lighter glass bottles and renewable energy, through changes to vineyard practice including organics, and even wholesale regional programmes, the term covers many issues and different levels of commitment. When the issue [...]

Source: http://feedproxy.google.com/~r/TheWineConversation/~3/3FXnf5izCjI/

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Kendall-Jackson Humanizes Their Brand

It’s rare when network TV and wine come together but when it does I take a look. I’m not a regular viewer of Undercover Boss but might be after this episode at Kendall-Jackson Wine Estates. New President Rick Tigner works at the bottom of this organization and learns a lot. And he does the right [...]

Kendall-Jackson Humanizes Their Brand originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/x4ruIoL8u44/

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WBW 76: Barossa Boomerang

Not too long ago I drank quite a bit of Australian wine, particularly Shiraz. Given that this grape, also known as Syrah, expresses greatness in the Barossa Valley I could not pass an opportunity to revisit this region for this months’ Wine Blogging Wednesday. Our host, Adam from Wine Zag, proposed we look for any [...]

WBW 76: Barossa Boomerang originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/FS8LnHLmfVk/

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A ?Zinful? Experience

Last Saturday I was lucky to be able to attend the Zinfandel Festival at Fort Mason in San Francisco. ZAP, The Association of Zinfandel Advocates & Producers celebrates Zinfandel America?s Heritage Grape and is dedicated to preserving the history of Zinfandel through the Heritage Vineyard at UC Davis. It is the largest single varietal tasting [...]

Source: http://blogs.fairplex.com/blog/wine/?p=36

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Academy of Wine Communications:Twitter Basics Immersion for Wineries

Our next meeting of the Academy of Wine Communications here in the Finger Lakes will be followed by an interactive Twitter Basics Immersion for Wineries for AWC members.  The meeting and seminar will be held at Ravines Wine Cellars on Keuka Lake thanks to their offer to host us and let us utilize their wireless [...]

Source: http://familylovewine.wordpress.com/2010/01/12/academy-of-wine-communicationstwitter-basics-immersion-for-wineries/

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On Self-Actualizing Wine Interest, Purple Pages, the Kindle Fire and Gutenberg

While it has been cited that we’re living in a “Golden Age” of wine writing, what is interesting to me these days is NOT the subject of wine writing.

My interest is in a broader understanding of the consumption of the wine writer’s output – self-identified wine interest by consumers who are seeking out wine information.  This is a seismic shift more important than the vagaries of who writes what, where, when and for how much.

Something much bigger and amorphous is at work.

It used to be that people self-identified by their job or some other affiliation that produced recognition from others, a status-marker of sorts—“I work for IBM, I have two kids and we’re Protestant.”

However, nowadays, people, principally online (which is moving center stage in our life), are self-identifying by their personal interests which, often times, diverges greatly from their profession and their family situation.

Look at Twitter profiles or a body of status updates from somebody on Facebook.  People are no longer duotone and defined by work and family. They’re multi-layered and complex and defined by their interests.  The modern day self-description goes something like this: “Passionate about wine and travel.  I build furniture, follow the San Francisco Giants, and work in a non-profit by day.  I also volunteer to ensure clean water for sub-Saharan Africans.  Dad to two wonderful kids”

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In diamond-cutting terms, it’s more Peruzzi than table cut and it seems we’re all on a journey to be the most interesting man person in the world.

This kaleidoscopic advancement in sense-of-self is a very important development because, on an individual level, we tend to project externally how we see ourselves in the mirror.  By stating publicly online that we’re a wine enthusiast, a foodie, a jazz lover, who does dog rescue and loves college football with a fascination for all things digital, it’s like writing down a goal.  A goal written down means something to most people and people are likely to actuate their activities around it, even if aspirationally.

This is a very subtle point and I hope I’m conveying it faithfully:  Societally, we’re changing how we view ourselves, we are stating how we view ourselves and consequently we’re more likely to pursue knowledge around those interests because we’ve put it out there.

In Maslow’s Hierarchy of Needs, we’re all self-actualizing.

So, when it comes to wine writing, while I’m very happy for Alder Yarrow’s assignment in writing a monthly column for Jancis Robinson’s Purple Pages, I also tend to look at it within a much broader context because there will be more Alder Yarrow Horatio Alger-like stories in the years to come.

More to the point however, and within a bigger picture, what Alder writes now and in the future on his own site or at Jancis’ site is likely going to be viewed by an increasingly larger audience who, based on the aforementioned self-actualization, have become more inclined to seek a wide-range of information that supports a myriad of personal interests, including wine.

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This online growth in information-seeking is, indeed, a very good thing particularly for the wine business who is caught up in a focus on Gen. Y, when the more important point is that there is a mass of people of all ages who have increasingly ready access to information online that allows them to easily pierce the veil of wine.  And, the implications for that for shouldn’t be understated because the view of the wine world is likely to be altered to be much more inclusive of all types of viewpoints – think the streets of New York instead of Pottery Barn.

The Kindle Fire tablet by Amazon.com may represent the next step in this evolution, driving the potentiality of mass on-the-move content delivery. No, it’s not as important as the printing press or any other God Complex hyperbole that is assigned to Steve Jobs, but it’s an important step forward nonetheless.

Where laptop computers are functional machines designed to execute work, and tablets (like the iPad) are a lightweight, portable device that act as a multi-functional hybrid between a smartphone and a laptop, here comes the Kindle Fire which is a device designed almost exclusively for content consumption, all kinds of content – blogs, digital magazines, digital books, videos, music, etc.

The Kindle Fire, to me, is a device that enhances the trend we’re seeing in the increased complexity of how we define ourselves because here’s a device that lets users pursue content around their interests anytime, anywhere and it’s reasonably affordable at $199, at least half the cost of other tablets on the market.

For example purposes, let’s say I have an interest in German Riesling, but I don’t really want to buy another paper-based book because I already have a stack of 14 books at my bedside that I haven’t read (or, perhaps, I don’t buy that many books, period).  Likewise, it isn’t convenient for me to read a book on my laptop because, well, that’s not really a form factor that works for me because I’m already hunched over my laptop for 12 hours a day.  In addition, I don’t want to print out a 150 page pdf because that’s paper I have to carry around.  Previously, with all of the aforementioned caveats, I would have let a deep dive into knowing more about German Riesling be a fleeting thought—an opportunity that would lay fallow.

Ah, but the Kindle Fire will let me consume this German Riesling content in a nice, portable, convenient, lightweight manner that is designed to do expressly that.  I’m now looking forward to pouring through Terry Theise’s 2011 German Riesling catalog and reading part II of Mosel Fine Wines 2010 vintage report.

All of this distills down to an essential takeaway:  When Johannes Gutenberg invented the printing press with movable type, the tangible output was the ability to have ready access to print books.  However, the bigger impact was the spread of knowledge which led to the Renaissance period which inalterably changed the culture of the world.

That’s where I think we’re at now, particularly with wine and the spread of information.  The conversation can be about who is writing and where they come from, but the conversation with far greater impact is what the end game is for this mass adoption of personal nuance lived out loud.

In simpler terms, the wine writer, like Descartes in the Renaissance era, had a great, lasting influence, but the Renaissance period was much bigger than Descartes.

The key for the wine business in this seismic shift in wine affiliation and the pursuit of information thereof is to decide whether they want to support the status quo and perpetuate business as usual or open themselves to all kinds of thought.

Wine writers already are and so are the consumers seeking out this information.

Source: http://goodgrape.com/index.php/site/on_self-actualizing_wine_interest_purple_pages_the_kindle_fire_and_gutenber/

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