Charles Shaw: What A Long Strange Trip It?s Been

This week stories about the 10 year anniversary of Charles Shaw wines began to hit the news. If there is a single wine brand I get asked about by people not into wine, it’s this Trader Joe’s success story. The funny thing is the story of Charles Shaw started over 35 years ago but few [...]

Charles Shaw: What A Long Strange Trip It’s Been originally appeared on Winecast. Licensed under Creative Commons.

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Five Easy Winter Projects for Winery Marketers

It’s November, post-Harvest and going into slow season for winery marketers.  Thought I would put together a short list of projects that may make your life easier in 2011 with a little time put in during the winter. 1.  Claim your winery on location based services and review sites. Even if you don’t use the [...]

Source: http://familylovewine.wordpress.com/2010/11/21/five-easy-winter-projects-for-winery-marketers/

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Do Case Discounts Actually Stifle Wine Purchases?

This question has been on my mind for some time so I thought I'd get it out there for discussion both from consumers and retailers alike.

If you're like me and many of my friends, your cellar is full, you've got more wine than you need and yet you're always in the market for certain specific wines. If a retailer has a wine you're looking for, and that retailer has a pricing model where for example a mixed case is 20% off - what do you do?

Do you put together a 12 bottle case of other wines you know you'll eventually drink? Do you get together with friends to split a mixed case? Or do you consider the whole production a hassle and delay the purchase indefinitely?

Are case discounts actually having the opposite effect they're intended to have?

There are basically three pricing models in stores in this respect: Low, medium, and high case discounts.

  • Low
    On the low side we have operations where the first bottle is offered at the maximum discount. There are no case discounts.
  • Medium
    In the middle is a more moderate 10% - 15% discount for a mixed 12 bottle purchase.
  • High
    At the other end of the spectrum are placed where 25% or even 30% discounts are offered for mixed case purchases of 36 bottles. Typical margin for a retail wine shop is 33% so when a retailer offers a 30% discount it's usually what's required to get the prices down out of the stratosphere.
For both the middle and high discount case purchase models, sale items are typically excluded because offering a wine for 30% off would create a situation where the retailer would sell a product for less than they paid for it. Not that a retailer would like to do this, but it's illegal in Massachusetts. Sale items usually count towards reaching the required quantity of bottles, but they're not discounted below their sale price.

Which model works best for consumers? And which is most effective for retailers?

My reason for writing this is I often find myself not buying from retailers whose model requires hefty case purchases for favorable pricing.

If there's one thing a deal hound hates it's paying more for something than he has to. Even if it's just a few dollars here and there, it's a percentage game because over time the dollars add up.

Some retailers will give you a case discount if you're a regular even if you buy just 2 or 3 bottles. While this sounds good in theory in reality it's annoying to both consumers and retailers. It's annoying to consumers the first time they visit a shop and the employee who typically gives them the discount doesn't ring them up. And it's annoying to retailers because once a customer gets a discount they expect it forever.

What do I Like?

I like a model where I only have to buy what I want, and everything I buy is at the best possible price. I like receiving emails offering specific wines at very aggressive prices that I can pick and choose from, buy what I want, and over time build towards a case purchase. Then, I'll either pick it up at the store or arrange for shipment a couple times a year.

This is different than what I look for when buying, for example, a bicycle. Or tires. I don't buy bicycles or tires often enough to sweat it. I just visit a local shop or two, consider convenience and service, and go with my gut instinct.

But when you're buying wine again and again it pays to think about this stuff. 

Consumers: What do you think? Looking back over the past couple years which models have earned more of your business?

Retailers: What are your thoughts on this? How did you decide to go with the case discount model you're using? And what trends have you seen as you've run specials offering deeper discounts with lower quantity purchases?


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Passionate About Western Pinot Noir? This Might Be For You...

Here's another one of those things I come across and think "man, this is targeted right at me!" It's no secret I've gotten stuck (in a good way) on California Pinot Noir. Every time I stray into other categories and taste a wine I'm not thrilled with I scurry back to my comfort zone.

PinotReport focuses its coverage on Western Pinot Noir - which translates to mostly new world wines outside of Pinot Noir's traditional home of Burgundy. The publication is put out by former Wine Spectator Senior Editor and President Gregory Walter who lives in Sonoma. His coverage of nearby producers is extensive, but he also devotes time to Oregon, New Zealand, and other areas known for Pinot Noir production.

Seeing that there was a publication out there devoted exclusively to new world Pinot Noir was intriguing to me. Unlike other categories it's not exactly clear which professional critic's voice is most authoritative in new world Pinot Noir.

I follow James Laube from Wine Spectator closely, but he only covers California Pinot Noir and has a lot of other categories to cover as well. Harvey Steiman covers Oregon Pinot Noir for Spectator, and has turned me on to a lot of great values, but Oregon Pinot Noir has been disappointing to me. I always looked at Robert Parker's reviews of Pinot Noir as half-hearted. As in: If it's outside of Bordeaux, Chateauneuf-du-Pape and Napa, it's second tier. Antonio Galloni has picked up coverage of California Pinot Noir along with seemingly everything else for Wine Advocate so I doubt he'll have much time to focus on the category.

Burghound does cover California Pinot Noir but I'm predisposed to suspect it's through the lense of how well it exudes Burgundian character. The Prince of Pinot looks promising even though he doesn't score wines. I'll have to take a closer look at each of these.

But PinotReport is uniquely positioned in this space.

I reached out to Gregory last fall and asked for a trial subscription for the purposes of writing this review and I've been following along with new issues since.

Each issue starts with opening thoughts which usually focus on the current vintage or the state of the Western Pinot Noir market at large. The bulk of the content follows a format that should be familiar to Wine Advocate readers whereby the winery's story is told along with some editorial thoughts on the quality of the current releases. Tasting notes for each wine reviewed along with prices and numerical scores on a 100 point scale follow. A typical issue is around 10 pages long and features wines from a half dozen producers. New issues are published about once a month.

I'm a big believer in blind tasting so it's encouraging to read that "All wines were tasted blind and scored before knowing anything other than that the general region they were from." I think this is particularly important when assessing various bottlings from a given producer. If any reviewer is presented wines in ascending price order I can't help but think they're going to be predisposed to liking the more expensive wines more.

PinotReport seems to navigate the situation successfully. For example, here's his note on the entry level Sojourn appellation bottling. Assuming the first sentence is what was written during blind tasting and the second sentence is his thoughts after revealing the labels it makes me take special note of the favorable rating of this more affordable bottling:

Sojourn Cellars
Pinot Noir Sonoma Coast 2010

Medium-deep ruby color; deep, earthy cherry and spice aromas; deep, complex cherry flavors with many layers of spice, anise and earth notes; silky texture; great structure and balance; long finish. Complex and many-layered Pinot that is a testament to the fact that an appellation blend in the hands of the right winemaker can as good or better than a vineyard designate.

925 cases made $39 Score: 95

Print and online subscriptions are available. Each new issue is announced online with an email to subscribers which contains a link to download the content as a PDF. Back issues are also available for download. Search capabilities could be better, but full PinotReport tasting notes are available on CellarTracker under Professional Reviews for subscribers.

I'd love to see the content delivered as a gorgeous interactive eBook. I always enjoy reading the latest issue of Spectator with a glass of wine. I'd like to extend that experience to other publications but a PDF doesn't quite have the same feel as a glossy magazine. Maybe reading it on an iPad would help (I don't yet own one but I'm tempted).

Walter's enthusiasm for the subject is evident which in turn makes reading each newsletter enjoyable. He has a wealth of knowledge yet never talks down to the reader. My sample size is small but I think he tends to be more generous with the big scores than some other critics. Once you account for that his palate seems very well calibrated with mine. Your mileage may vary of course!

Overall I'd rate PinotReport 92 points. Content so laser focused it's hard not to like. Expertise and experience on the subject delivered in a warm likeable tone. I get the feeling it would be a ton of fun to go wine tasting through Sonoma with Greg, and I think PinotReport provides a window into what that would be like.

So check it out: PinotReport.com

You can also find PinotReport on Facebook: PinotReport
And follow him on Twitter: @PinotReport

Question of the Day: Who is your most trusted source of new world Pinot Noir reviews?


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Elk Cove Wine Dinner at Sprigs Restaurant in Acton, MA

Sprigs Restaurant in Acton, MA is offering what appears to be a fantastic dinner featuring wines from Elk Cove Vineyard. $63 per person gets you a 5 course meal paired with wines from Elk Cove, many of which we don't see available at retail in Massachusetts.

I've found Elk Cove to be a reliable producer, vintage after vintage, of reasonably priced delicious Oregon Pinot Noir. Their wines always seem to deliver ample fruit while respectfully reflecting where they come from.

Click the menu image below to visit the Sprigs website and learn more.
Thanks to friend and reader A.L. for the heads up.



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Littorai Visit and Tasting Report

 
Littorai is a Sonoma based winery focused on the sustainable production of high end Pinot Noir and Chardonnay. Founded in 1993 by Heidi and Ted Lemon, they seek out sites with outstanding potential then let those vineyards reveal their unique character in the wines they produce.
 
I visited Littorai a month or so ago and got a chance to see first hand what makes them special. When you talk about "off the beaten path" in Sonoma it has an entirely different meaning than in Napa. If you think a small mailbox with a family name is charming, try visiting Littorai. They take take it to the next level. Ask for a visit and you'll be greeted with directions and a gate access code for a property you'd never find on your own with no signage whatsoever.
Founder, owner, and head winemaker Ted Lemon can seem like the grown-up in the room when extolling the virtues of terroir driven wines, balance, and the potential for California Pinot Noir and Chardonnay. What resonated with me about his message is that he's not looking simply to emulate Burgundy in California. He's looking to embrace the unique characteristics and capabilities of each site and deliver wines that speak purely to that site.

 When I visited I met with assistant winemaker John Wilson who most recently worked with highly regarded Thomas Rivers Brown of Schrader/Outpost/Rivers Marie fame. He took me for a tour around the thirty acre site - only three of which is dedicated to vines in the form of The Pivot vineyard. The site is also home to Littorai's winery which is built with hay bale walls and features gravity flow wine movement.

 

 
We tasted through the Littorai Chardonnays first. Ted Lemon has a great line in the video embedded below along the lines of "Chardonnay's first duty is to make you forget red wine." These white wines were brilliant and delicious and made me think I should drink more white wine - especially Chardonnay of this style. They're flavorful and powerful yet elegant and light. Really pretty.

 The Pinot Noirs showed fabulously as well, each with different characteristics that rang true to the Littorai focus of letting sites speak for themselves. All of the Littorai single vineyard Pinot Noirs are made exactly the same way. The only difference is the site.

 My only complaint with the tasting experience is that it was a little chilly so it was hard to differentiate the Pinots as much as I'd have liked to. The room felt south of 55F and I like to taste Pinot in the low to mid 60Fs.

 
When I got home I had a chance to sit down and spend some quality time with a 2010 Littorai Sonoma Coast Pinot Noir. It was a beauty. Here are my thoughts on that wine:

 

2010 Littorai Sonoma Coast Pinot Noir
13.3% alcohol
$38

 Aromatically expressive immediately upon opening with rounded edges of strawberry and raspberry fruit, spice box, and tea notes. Elegant on the palate with a touch of acidity and tannic grip, it's a pleasure to drink.

 Serious, but not overly so. This wine succeeds in finding the intersection between being terroir-driven and letting the site speak for itself and revealing the California sunshine. A tremendous introduction to the producer.

 93/100 WWP: Outstanding

 Lemon was named winemaker of the year in 2010 by The San Francisco Chronicle. Check out this excellent piece by Jon Bonne.

 Check out this outstanding video with wine director Raj Parr of Sandhi Wines and Ted Lemon from Littorai:

  
(try if the video doesn't embed sucessfully)

 Littorai's wines can be hard to track down. You can do a wine-searcher.com search for retailers in MA that sell the wine but you won't currently find any. But check out The Urban Grape in Chestnut Hill if you're in the area. They've got a bunch of 'em. Case club?

 You can sign up for their mailing list by visiting their website: http://littorai.com

Question of the Day: Have you visited Littorai or tasted their wines? If so, what did you think? Either way, what are some of your favorite terroir-driven California producers?

 


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Bachelorettes, locavores and quality wine in America

The other day, I was speaking with someone who relayed a conversation that he had with a vintner in Temecula, an area with over 1,000 acres vineyards about an hour and a half from LA and San Diego. The guy asked the vintner why he didn’t try to make better wines. The vintner replied that [...]

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