The Art & Craft of Natural Wine

“? if you will make a man of the working creature, you cannot make a tool. Let him but begin to imagine, to think, to try to do anything worth doing: and the engine-turned precision is lost at once. Out comes all his roughness, all dullness, all his incapability; shame upon shame, failure upon failure; [...]

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Commuter cuvee: vin de soif, American style

American wine under $15 is a difficult category. And domestic pinot can be downright dicey. And charity wines often sacrifice quality for the good of the cause. So it was with skepticism that I tried the Grochau Cellars, “Commuter Cuvee” 2010 recently. Sold in Portland at $14.99 with a portion of the proceeds going to [...]

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Do Case Discounts Actually Stifle Wine Purchases?

This question has been on my mind for some time so I thought I'd get it out there for discussion both from consumers and retailers alike.

If you're like me and many of my friends, your cellar is full, you've got more wine than you need and yet you're always in the market for certain specific wines. If a retailer has a wine you're looking for, and that retailer has a pricing model where for example a mixed case is 20% off - what do you do?

Do you put together a 12 bottle case of other wines you know you'll eventually drink? Do you get together with friends to split a mixed case? Or do you consider the whole production a hassle and delay the purchase indefinitely?

Are case discounts actually having the opposite effect they're intended to have?

There are basically three pricing models in stores in this respect: Low, medium, and high case discounts.

  • Low
    On the low side we have operations where the first bottle is offered at the maximum discount. There are no case discounts.
  • Medium
    In the middle is a more moderate 10% - 15% discount for a mixed 12 bottle purchase.
  • High
    At the other end of the spectrum are placed where 25% or even 30% discounts are offered for mixed case purchases of 36 bottles. Typical margin for a retail wine shop is 33% so when a retailer offers a 30% discount it's usually what's required to get the prices down out of the stratosphere.
For both the middle and high discount case purchase models, sale items are typically excluded because offering a wine for 30% off would create a situation where the retailer would sell a product for less than they paid for it. Not that a retailer would like to do this, but it's illegal in Massachusetts. Sale items usually count towards reaching the required quantity of bottles, but they're not discounted below their sale price.

Which model works best for consumers? And which is most effective for retailers?

My reason for writing this is I often find myself not buying from retailers whose model requires hefty case purchases for favorable pricing.

If there's one thing a deal hound hates it's paying more for something than he has to. Even if it's just a few dollars here and there, it's a percentage game because over time the dollars add up.

Some retailers will give you a case discount if you're a regular even if you buy just 2 or 3 bottles. While this sounds good in theory in reality it's annoying to both consumers and retailers. It's annoying to consumers the first time they visit a shop and the employee who typically gives them the discount doesn't ring them up. And it's annoying to retailers because once a customer gets a discount they expect it forever.

What do I Like?

I like a model where I only have to buy what I want, and everything I buy is at the best possible price. I like receiving emails offering specific wines at very aggressive prices that I can pick and choose from, buy what I want, and over time build towards a case purchase. Then, I'll either pick it up at the store or arrange for shipment a couple times a year.

This is different than what I look for when buying, for example, a bicycle. Or tires. I don't buy bicycles or tires often enough to sweat it. I just visit a local shop or two, consider convenience and service, and go with my gut instinct.

But when you're buying wine again and again it pays to think about this stuff. 

Consumers: What do you think? Looking back over the past couple years which models have earned more of your business?

Retailers: What are your thoughts on this? How did you decide to go with the case discount model you're using? And what trends have you seen as you've run specials offering deeper discounts with lower quantity purchases?


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Wine & The Connected Consumer

Randall Grahm is one of the true characters of the American wine scene. A self-styled terroirist, intuitive branding genius and all around eccentric, Grahm has taken his Bonny Doon Vineyard on quite a ride over nearly the past 30 years. After setting out in 1983 to make great Pinot Noir in California, Grahm was drawn [...]

Wine & The Connected Consumer originally appeared on Winecast. Licensed under Creative Commons.

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Tasting Leelanau 2012 ? Tandem Ciders & Left Foot Charley

CLICK IMAGES TO ENLARGE I first noticed Tandem Ciders on someone?s Facebook posting, and with just a little bit of investigation, realized that this would have to be must-visit for Kim and this taster. We?ve found that we have an affinity for artisanal ciders, and the scuttlebutt about this Suttons Bay producer was all positive, [...]

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150 carat first all-diamond ring from Swiss jewelry house ? Shawish Jewelry

Diamond rings with a bright diamond set on a precious metallic band are quite common, but the world has now got its first all-diamond ring, which means the entire ring is made of diamond without any metallic touch in it anywhere! This is the most exclusive diamond ring the world has ever seen because there [...]

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Sparkling Wine Adventures in the Napa Valley & Carneros

Etoile is excellent and, in fact, a Micheline star-rated restaurant. As does Domaine Carneros, Domaine Chandon makes a number of different sparkling wines. One that we love and is very much overlooked is their Domain Chandon Riche. Continue reading

Source: http://www.winecountrygetaways.com/napablog/sparkling-wine-adventures-in-the-napa-valley-carneros/

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Columbia Crest Reserve: Cream of the Crop from Washington?s Largest Winery

Columbia Crest, located in Paterson, Washington, has been one of our favorite sources of value wines for many years. Last year, Juan Munoz Oca took over as head winemaker from Ray Einberger. Einberger had been at the helm since 2002 when he took the reins from Doug Gore who had been the winemaker since Columbia [...]

Columbia Crest Reserve: Cream of the Crop from Washington’s Largest Winery was originally posted on Wine Peeps. Wine Peeps - Your link to great QPR wines from Washington State and beyond.

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Wine labels done right, a discovery at VinCE

A couple weeks ago I found myself in Budapest for the VinCE wine event – An event that is more consumer focused than trade, but a place to discover new wines and meet new people. I have to admit that I rarely find myself discovering  a wine label, or bottle design, at such events that [...]

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