Academy of Wine Communications:Twitter Basics Immersion for Wineries

Our next meeting of the Academy of Wine Communications here in the Finger Lakes will be followed by an interactive Twitter Basics Immersion for Wineries for AWC members.  The meeting and seminar will be held at Ravines Wine Cellars on Keuka Lake thanks to their offer to host us and let us utilize their wireless [...]

Source: http://familylovewine.wordpress.com/2010/01/12/academy-of-wine-communicationstwitter-basics-immersion-for-wineries/

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Field Notes from a Wine Life ? Media Edition

Odds and ends from a life lived through the prism of the wine glass…

Rex Pickett

If you’re not reading Rex Pickett’s (author of Sideways and Vertical) blog, you are officially remiss.

Pickett is a gifted writer who cranks out perfectly incubated long-form posts with turns of phrase that are both wry and rich, offering insight into the machinations of publishing, film and stage that few culture vultures grasp.

Pickett recently wrote an extensive (3900 word) post on the reasons why a film sequel to Sideways (directed by Alexander Payne) would not be made from Vertical, Pickett’s book sequel.  In doing so, Pickett offered a discursive meditation on Payne’s artistic pathos and the factors that may be playing into Vertical’s stall on the way to celluloid.

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Unfortunately, Pickett removed the post after re-publishing a second version that deleted much of the armchair psychologist rumination he originally channeled from Payne’s psyche.  An email inquiry to Pickett on why he removed the post (in either iteration) has gone unanswered.

If I were a muckraker, I would publish the post because Pickett’s deletion of the post from his site did not delete the post from RSS feed readers like Bloglines or Google Reader.  But, I’m not a muckraker…

Hopefully, Pickett will revisit the topic in a manner that is less confessional and more elucidation because it was worth the extended read time.  Until then you can read the other posts on his site and gain tremendous insight into the vicissitudes of the publishing process, what the afterglow is like after capturing the cultural zeitgeist and how he’s helping bring Sideways to the theatre with a stage version.

It’s definitely recommended reading.

A Discovery of Witches

While we’re on the topic of books and authors (and with Halloween around the corner), a reinforcing mention goes to Deb Harkness of Good Wine Under $20.  Earlier this year a little book she wrote called, “A Discovery of Witches” was published and immediately shot up the best sellers lists.  The movie rights were acquired this summer by Warner Bros, likely securing Harkness’ financial future in the process.

While I read fiction infrequently (the last fiction book being Vertical by Rex Pickett), those that I know who can tell the difference between kindling and a classic call A Discovery of Witches “mad genius.”
Any conversation about a wine blogger doing good should begin with Deb Harkness who is now dabbling in rarified air.  Pick up her book if you haven’t yet.

Bargain Wine Books

There’s little doubt, in the prolonged US economic malaise we’re experiencing, that “value wine” and “bargain wine” are hot topics.  Heck, an entire channel of business has been defined with “Flash” wine sale sites.  Given that, it shouldn’t come as a surprise that a couple of wine books would be published with this specific focus.

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What is a surprise is that the books are authored by wine writers with real chops engaged in offering a deeper narrative than the slapdash compendiums of wine lists that has passed muster in years gone by.
Just in time for the holidays, Natalie MacLean has Unquenchable: A Tipsy Quest for the World’s Best Bargain Wines publishing on November 1st and George Taber, a wine writer on a tear with his fourth book in six years, has A Toast to Bargain Wines: How Innovators, Iconoclasts, and Winemaking Revolutionaries Are Changing the Way the World Drinks publishing on November 15th.

An Idea worth Duplicating?

Celebrity deaths come in threes and new wine ideas come in twos.

We’ve seen this duplicative market entry in recent years with winery reservation systems CellarPass and VinoVisit and now we’re seeing it with quasi-wine search engines.

WineMatch and VinoMatch are both in the early stages of launch purporting to help a consumer match their likes with wines they might enjoy.

Meh.  The problem with these sites isn’t that consumers don’t need help finding a wine they like, the problem is that most wine consumers don’t understand what kind of wine they like.  Yes, it’s the tannins that dry the back of the mouth and its residual sugar that makes that K-J so delectable…

By the time consumers figure out their likes and dislikes graduating beyond the “go-to,” they don’t care about having somebody help them “match” their wines to their tastes because they’re on their own adventure.

It’s just my opinion, but these sites face looooong odds of finding consumer success and short of the slick willy seduction that happens with some wineries who haven’t been bitten and as such aren’t twice shy, they won’t find *any* success.  But, I’ve been wrong before, at least once.

Pictures and Pithiness

While we’re on the topic of online wine services, I’m not sure whether I should be happy or aghast that I’ve been a habitué of the online wine scene for long enough to see a derivative – it’s like watching a remake of the movie Footloose when I was saw the original in the theatre.

There’s a new wine site called TasteJive that takes the concept of a wine blog called Chateau Petrogasm, popular in 2007 and 2008, to new heights.

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Around the premise that a picture is worth a thousand words even if that picture has nothing to do with wine, they have created a site that provides nothing but visual metaphors with a 140 character description for finding wines you might like.

I loved the idea of Chateau Petrogasm, I like the idea of a perfectly crafted 140 character slug, but I’m very uncertain about the community aspect of TasteJive—the users who control the uploading of pictures and descriptions.

As noted mid-20th century photographer Diane Arbus said, “A photograph is a secret about a secret. The more it tells you the less you know.”

Not exactly a recipe for success in bumping into a wine.

Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_media_edition/

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Charles Shaw: What A Long Strange Trip It?s Been

This week stories about the 10 year anniversary of Charles Shaw wines began to hit the news. If there is a single wine brand I get asked about by people not into wine, it’s this Trader Joe’s success story. The funny thing is the story of Charles Shaw started over 35 years ago but few [...]

Charles Shaw: What A Long Strange Trip It’s Been originally appeared on Winecast. Licensed under Creative Commons.

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150 carat first all-diamond ring from Swiss jewelry house ? Shawish Jewelry

Diamond rings with a bright diamond set on a precious metallic band are quite common, but the world has now got its first all-diamond ring, which means the entire ring is made of diamond without any metallic touch in it anywhere! This is the most exclusive diamond ring the world has ever seen because there [...]

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Making plans for the wine fairs

There are so many things going on in the next week, it is hard to keep track of everything. Here’s a handy summary and guide of some of the fun wine stuff we at Vrazon (that’s Ryan Opaz, Gabriella Opaz and myself, Robert McIntosh) are involved in. Why not add these to your calendar and [...]

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There?s no future for wine

Try this exercise. Imagine the world in 50 or 100 years. Picture the innovations, the changes to everyday life, and the things that will remain the same. How will life for you or your kids be different? [Maybe have a glass of wine while you think about it, why not?] Here’s a shortcut. Think of [...]

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Kendall-Jackson Humanizes Their Brand

It’s rare when network TV and wine come together but when it does I take a look. I’m not a regular viewer of Undercover Boss but might be after this episode at Kendall-Jackson Wine Estates. New President Rick Tigner works at the bottom of this organization and learns a lot. And he does the right [...]

Kendall-Jackson Humanizes Their Brand originally appeared on Winecast. Licensed under Creative Commons.

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Tease your taste buds with Luxury Wines

Are you looking forward to relax this weekend and enjoying some of the world?s finest wines? You can consider pampering yourself with a range of expensive wines that may be costlier than your car. Some of the most expensive wines that you can think of tasting are 1996 Latour. Labeled as one of the finest [...]

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