Kendall-Jackson Humanizes Their Brand

It’s rare when network TV and wine come together but when it does I take a look. I’m not a regular viewer of Undercover Boss but might be after this episode at Kendall-Jackson Wine Estates. New President Rick Tigner works at the bottom of this organization and learns a lot. And he does the right [...]

Kendall-Jackson Humanizes Their Brand originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/x4ruIoL8u44/

red chardonnay syrah pinot noir moscato

Dr. Vino salutes Dr. Shaq

A couple of weeks ago, a 7′ 1″ 325(+)-lb. graduate donned a cap and gown: Shaquille O’Neal earned a doctorate in education. The former NBA star, who left LSU early but finished his bachelor’s degree nearly a decade later because he wanted to make his mom proud, just completed four and a half years of [...]

Source: http://feedproxy.google.com/~r/blogspot/GuSC/~3/kHNxvUl9r24/

wine cellar cabernet riesling zinfandel rose

WBW 74: Value Sparkling Wine

Sparkling wine is thought of by most American’s as a luxury to be consumed on special occasions like weddings, graduations and New Year’s eve parties. And that’s a shame since sparkling wine is so versatile at the table, pairing with a wide variety of food, made all over the world and available at every price point. Perhaps [...]

WBW 74: Value Sparkling Wine originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/K33rkIVgVPY/

wine store wine making california wine wine shops best wines

Do Case Discounts Actually Stifle Wine Purchases?

This question has been on my mind for some time so I thought I'd get it out there for discussion both from consumers and retailers alike.

If you're like me and many of my friends, your cellar is full, you've got more wine than you need and yet you're always in the market for certain specific wines. If a retailer has a wine you're looking for, and that retailer has a pricing model where for example a mixed case is 20% off - what do you do?

Do you put together a 12 bottle case of other wines you know you'll eventually drink? Do you get together with friends to split a mixed case? Or do you consider the whole production a hassle and delay the purchase indefinitely?

Are case discounts actually having the opposite effect they're intended to have?

There are basically three pricing models in stores in this respect: Low, medium, and high case discounts.

  • Low
    On the low side we have operations where the first bottle is offered at the maximum discount. There are no case discounts.
  • Medium
    In the middle is a more moderate 10% - 15% discount for a mixed 12 bottle purchase.
  • High
    At the other end of the spectrum are placed where 25% or even 30% discounts are offered for mixed case purchases of 36 bottles. Typical margin for a retail wine shop is 33% so when a retailer offers a 30% discount it's usually what's required to get the prices down out of the stratosphere.
For both the middle and high discount case purchase models, sale items are typically excluded because offering a wine for 30% off would create a situation where the retailer would sell a product for less than they paid for it. Not that a retailer would like to do this, but it's illegal in Massachusetts. Sale items usually count towards reaching the required quantity of bottles, but they're not discounted below their sale price.

Which model works best for consumers? And which is most effective for retailers?

My reason for writing this is I often find myself not buying from retailers whose model requires hefty case purchases for favorable pricing.

If there's one thing a deal hound hates it's paying more for something than he has to. Even if it's just a few dollars here and there, it's a percentage game because over time the dollars add up.

Some retailers will give you a case discount if you're a regular even if you buy just 2 or 3 bottles. While this sounds good in theory in reality it's annoying to both consumers and retailers. It's annoying to consumers the first time they visit a shop and the employee who typically gives them the discount doesn't ring them up. And it's annoying to retailers because once a customer gets a discount they expect it forever.

What do I Like?

I like a model where I only have to buy what I want, and everything I buy is at the best possible price. I like receiving emails offering specific wines at very aggressive prices that I can pick and choose from, buy what I want, and over time build towards a case purchase. Then, I'll either pick it up at the store or arrange for shipment a couple times a year.

This is different than what I look for when buying, for example, a bicycle. Or tires. I don't buy bicycles or tires often enough to sweat it. I just visit a local shop or two, consider convenience and service, and go with my gut instinct.

But when you're buying wine again and again it pays to think about this stuff. 

Consumers: What do you think? Looking back over the past couple years which models have earned more of your business?

Retailers: What are your thoughts on this? How did you decide to go with the case discount model you're using? And what trends have you seen as you've run specials offering deeper discounts with lower quantity purchases?


Source: http://feedproxy.google.com/~r/WellesleyWinePress/~3/nbzNW5h5L1U/do-case-discounts-actually-stifle-wine.html

wines red wine clubs buy wine good wine wine warehouse

Monticello Vineyards experiments with wine flavored cheese

At a Wine & Cheese festival in Carlsbad, Monticello Vineyard?s Stephen Corley approached them and indicated the winery might be interested in combining the Monticello wines with their Gouda cheeses. Monticello sent a case of their wines containing three varietals: Estate grown Chardonnay, Pinot Noir, and Cabernet Sauvignon. Continue reading

Source: http://www.winecountrygetaways.com/napablog/monticello-vineyards-experiments-with-wine-flavored-cheese/

chianti red chardonnay syrah pinot noir

As my Riesling gently weeps

Riesling. It’s like the wine world in microcosm. Wine experts love it but cannot understand why consumers don’t go gaga over it, but ultimately this is our fault. Consumers have heard about it, and when it is poured in their glasses really do enjoy it, but feel confused by its many styles, provenances and the [...]

Source: http://feedproxy.google.com/~r/TheWineConversation/~3/spU8m9xDt3I/

wine type italian wines types of wines types of wine about wine