Five Easy Winter Projects for Winery Marketers

It’s November, post-Harvest and going into slow season for winery marketers.  Thought I would put together a short list of projects that may make your life easier in 2011 with a little time put in during the winter. 1.  Claim your winery on location based services and review sites. Even if you don’t use the [...]

Source: http://familylovewine.wordpress.com/2010/11/21/five-easy-winter-projects-for-winery-marketers/

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Making plans for the wine fairs

There are so many things going on in the next week, it is hard to keep track of everything. Here’s a handy summary and guide of some of the fun wine stuff we at Vrazon (that’s Ryan Opaz, Gabriella Opaz and myself, Robert McIntosh) are involved in. Why not add these to your calendar and [...]

Source: http://feedproxy.google.com/~r/TheWineConversation/~3/IaGwoBfRsDI/

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Would you like a Gold or Silver with that Red or White?

Guest blogger and wine judge  Stacie Hunt offers some insight into being a judge at the Los Angeles International Wine & Spirits Competition. Stacie is a commentator on wine for National Public Radio, a Certified Sommelier (AIS), an international wine judge, educator, journalist and blogger. Everyone has his or her own idea of spring.  In the city, the [...]

Source: http://blogs.fairplex.com/blog/wine/?p=51

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Kendall-Jackson Humanizes Their Brand

It’s rare when network TV and wine come together but when it does I take a look. I’m not a regular viewer of Undercover Boss but might be after this episode at Kendall-Jackson Wine Estates. New President Rick Tigner works at the bottom of this organization and learns a lot. And he does the right [...]

Kendall-Jackson Humanizes Their Brand originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/x4ruIoL8u44/

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Thoughts from the AccessZone

“How the Internet Changed my Business” is a great introduction for some thoughts on the excitement of the Access Zone at the London Wine Fair last week. Not only is this something that we at Vrazon talk about a lot, but it was also the first session and one that we got some great feedback [...]

Source: http://feedproxy.google.com/~r/TheWineConversation/~3/NHZ6XAd3-aQ/

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iTunes Now Includes All Podcast Episodes

This podcast predates iTunes so when it started only a portion of my shows appeared on the feed. After I posted my latest podcast I decided it made sense to consolidate all the shows into the iTunes feed with all future podcasts published in mp3 format. Down the feed to Winecast 33 are enhanced AAC [...]

iTunes Now Includes All Podcast Episodes originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/aa6lH_SXTNY/

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Bluff the reader ? tasting note edition

It’s time for bluff the reader! To those at Wait, Wait…Don’t Tell Me!, bear in mind that imitation is the sincerest form of flattery. One of these tasting notes and author combinations below is true, the others are false. Hit the comments with the right answer! A) “Acrid aroma of seared steak, hot metal and [...]

Source: http://feedproxy.google.com/~r/blogspot/GuSC/~3/smMoWKhnAxQ/

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Wine & The Connected Consumer

Randall Grahm is one of the true characters of the American wine scene. A self-styled terroirist, intuitive branding genius and all around eccentric, Grahm has taken his Bonny Doon Vineyard on quite a ride over nearly the past 30 years. After setting out in 1983 to make great Pinot Noir in California, Grahm was drawn [...]

Wine & The Connected Consumer originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/nrx_xWDCG2s/

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Bluff the reader challenge!

With apologies to Peter Sagal and Wait, Wait…Don’t Tell Me!, today’s wine news roundup is presented in the form of a bluff the reader challenge. Today you are playing for Steve in St. Helena, CA. Spot the one fake story below, and I’ll write the footer for Steve on all his outgoing email messages! A) [...]

Source: http://feedproxy.google.com/~r/blogspot/GuSC/~3/TDvwJHklBKo/

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