New Direction for The Grapes around Texas
Source: http://thegrapesaroundtexas.com/2012/05/29/new-direction-for-the-grapes-around-texas/
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Source: http://thegrapesaroundtexas.com/2012/05/29/new-direction-for-the-grapes-around-texas/
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Odds and ends from a life lived through the prism of the wine glass…
Rex Pickett
If you’re not reading Rex Pickett’s (author of Sideways and Vertical) blog, you are officially remiss.
Pickett is a gifted writer who cranks out perfectly incubated long-form posts with turns of phrase that are both wry and rich, offering insight into the machinations of publishing, film and stage that few culture vultures grasp.
Pickett recently wrote an extensive (3900 word) post on the reasons why a film sequel to Sideways (directed by Alexander Payne) would not be made from Vertical, Pickett’s book sequel. In doing so, Pickett offered a discursive meditation on Payne’s artistic pathos and the factors that may be playing into Vertical’s stall on the way to celluloid.

Unfortunately, Pickett removed the post after re-publishing a second version that deleted much of the armchair psychologist rumination he originally channeled from Payne’s psyche. An email inquiry to Pickett on why he removed the post (in either iteration) has gone unanswered.
If I were a muckraker, I would publish the post because Pickett’s deletion of the post from his site did not delete the post from RSS feed readers like Bloglines or Google Reader. But, I’m not a muckraker…
Hopefully, Pickett will revisit the topic in a manner that is less confessional and more elucidation because it was worth the extended read time. Until then you can read the other posts on his site and gain tremendous insight into the vicissitudes of the publishing process, what the afterglow is like after capturing the cultural zeitgeist and how he’s helping bring Sideways to the theatre with a stage version.
It’s definitely recommended reading.
A Discovery of Witches
While we’re on the topic of books and authors (and with Halloween around the corner), a reinforcing mention goes to Deb Harkness of Good Wine Under $20. Earlier this year a little book she wrote called, “A Discovery of Witches” was published and immediately shot up the best sellers lists. The movie rights were acquired this summer by Warner Bros, likely securing Harkness’ financial future in the process.
While I read fiction infrequently (the last fiction book being Vertical by Rex Pickett), those that I know who can tell the difference between kindling and a classic call A Discovery of Witches “mad genius.”
Any conversation about a wine blogger doing good should begin with Deb Harkness who is now dabbling in rarified air. Pick up her book if you haven’t yet.
Bargain Wine Books
There’s little doubt, in the prolonged US economic malaise we’re experiencing, that “value wine” and “bargain wine” are hot topics. Heck, an entire channel of business has been defined with “Flash” wine sale sites. Given that, it shouldn’t come as a surprise that a couple of wine books would be published with this specific focus.

What is a surprise is that the books are authored by wine writers with real chops engaged in offering a deeper narrative than the slapdash compendiums of wine lists that has passed muster in years gone by.
Just in time for the holidays, Natalie MacLean has Unquenchable: A Tipsy Quest for the World’s Best Bargain Wines publishing on November 1st and George Taber, a wine writer on a tear with his fourth book in six years, has A Toast to Bargain Wines: How Innovators, Iconoclasts, and Winemaking Revolutionaries Are Changing the Way the World Drinks publishing on November 15th.
An Idea worth Duplicating?
Celebrity deaths come in threes and new wine ideas come in twos.
We’ve seen this duplicative market entry in recent years with winery reservation systems CellarPass and VinoVisit and now we’re seeing it with quasi-wine search engines.
WineMatch and VinoMatch are both in the early stages of launch purporting to help a consumer match their likes with wines they might enjoy.
Meh. The problem with these sites isn’t that consumers don’t need help finding a wine they like, the problem is that most wine consumers don’t understand what kind of wine they like. Yes, it’s the tannins that dry the back of the mouth and its residual sugar that makes that K-J so delectable…
By the time consumers figure out their likes and dislikes graduating beyond the “go-to,” they don’t care about having somebody help them “match” their wines to their tastes because they’re on their own adventure.
It’s just my opinion, but these sites face looooong odds of finding consumer success and short of the slick willy seduction that happens with some wineries who haven’t been bitten and as such aren’t twice shy, they won’t find *any* success. But, I’ve been wrong before, at least once.
Pictures and Pithiness
While we’re on the topic of online wine services, I’m not sure whether I should be happy or aghast that I’ve been a habitué of the online wine scene for long enough to see a derivative – it’s like watching a remake of the movie Footloose when I was saw the original in the theatre.
There’s a new wine site called TasteJive that takes the concept of a wine blog called Chateau Petrogasm, popular in 2007 and 2008, to new heights.

Around the premise that a picture is worth a thousand words even if that picture has nothing to do with wine, they have created a site that provides nothing but visual metaphors with a 140 character description for finding wines you might like.
I loved the idea of Chateau Petrogasm, I like the idea of a perfectly crafted 140 character slug, but I’m very uncertain about the community aspect of TasteJive—the users who control the uploading of pictures and descriptions.
As noted mid-20th century photographer Diane Arbus said, “A photograph is a secret about a secret. The more it tells you the less you know.”
Not exactly a recipe for success in bumping into a wine.
Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_media_edition/
While it has been cited that we’re living in a “Golden Age” of wine writing, what is interesting to me these days is NOT the subject of wine writing.
My interest is in a broader understanding of the consumption of the wine writer’s output – self-identified wine interest by consumers who are seeking out wine information. This is a seismic shift more important than the vagaries of who writes what, where, when and for how much.
Something much bigger and amorphous is at work.
It used to be that people self-identified by their job or some other affiliation that produced recognition from others, a status-marker of sorts—“I work for IBM, I have two kids and we’re Protestant.”
However, nowadays, people, principally online (which is moving center stage in our life), are self-identifying by their personal interests which, often times, diverges greatly from their profession and their family situation.
Look at Twitter profiles or a body of status updates from somebody on Facebook. People are no longer duotone and defined by work and family. They’re multi-layered and complex and defined by their interests. The modern day self-description goes something like this: “Passionate about wine and travel. I build furniture, follow the San Francisco Giants, and work in a non-profit by day. I also volunteer to ensure clean water for sub-Saharan Africans. Dad to two wonderful kids”

In diamond-cutting terms, it’s more Peruzzi than table cut and it seems we’re all on a journey to be the most interesting man person in the world.
This kaleidoscopic advancement in sense-of-self is a very important development because, on an individual level, we tend to project externally how we see ourselves in the mirror. By stating publicly online that we’re a wine enthusiast, a foodie, a jazz lover, who does dog rescue and loves college football with a fascination for all things digital, it’s like writing down a goal. A goal written down means something to most people and people are likely to actuate their activities around it, even if aspirationally.
This is a very subtle point and I hope I’m conveying it faithfully: Societally, we’re changing how we view ourselves, we are stating how we view ourselves and consequently we’re more likely to pursue knowledge around those interests because we’ve put it out there.
In Maslow’s Hierarchy of Needs, we’re all self-actualizing.
So, when it comes to wine writing, while I’m very happy for Alder Yarrow’s assignment in writing a monthly column for Jancis Robinson’s Purple Pages, I also tend to look at it within a much broader context because there will be more Alder Yarrow Horatio Alger-like stories in the years to come.
More to the point however, and within a bigger picture, what Alder writes now and in the future on his own site or at Jancis’ site is likely going to be viewed by an increasingly larger audience who, based on the aforementioned self-actualization, have become more inclined to seek a wide-range of information that supports a myriad of personal interests, including wine.

This online growth in information-seeking is, indeed, a very good thing particularly for the wine business who is caught up in a focus on Gen. Y, when the more important point is that there is a mass of people of all ages who have increasingly ready access to information online that allows them to easily pierce the veil of wine. And, the implications for that for shouldn’t be understated because the view of the wine world is likely to be altered to be much more inclusive of all types of viewpoints – think the streets of New York instead of Pottery Barn.
The Kindle Fire tablet by Amazon.com may represent the next step in this evolution, driving the potentiality of mass on-the-move content delivery. No, it’s not as important as the printing press or any other God Complex hyperbole that is assigned to Steve Jobs, but it’s an important step forward nonetheless.
Where laptop computers are functional machines designed to execute work, and tablets (like the iPad) are a lightweight, portable device that act as a multi-functional hybrid between a smartphone and a laptop, here comes the Kindle Fire which is a device designed almost exclusively for content consumption, all kinds of content – blogs, digital magazines, digital books, videos, music, etc.
The Kindle Fire, to me, is a device that enhances the trend we’re seeing in the increased complexity of how we define ourselves because here’s a device that lets users pursue content around their interests anytime, anywhere and it’s reasonably affordable at $199, at least half the cost of other tablets on the market.
For example purposes, let’s say I have an interest in German Riesling, but I don’t really want to buy another paper-based book because I already have a stack of 14 books at my bedside that I haven’t read (or, perhaps, I don’t buy that many books, period). Likewise, it isn’t convenient for me to read a book on my laptop because, well, that’s not really a form factor that works for me because I’m already hunched over my laptop for 12 hours a day. In addition, I don’t want to print out a 150 page pdf because that’s paper I have to carry around. Previously, with all of the aforementioned caveats, I would have let a deep dive into knowing more about German Riesling be a fleeting thought—an opportunity that would lay fallow.
Ah, but the Kindle Fire will let me consume this German Riesling content in a nice, portable, convenient, lightweight manner that is designed to do expressly that. I’m now looking forward to pouring through Terry Theise’s 2011 German Riesling catalog and reading part II of Mosel Fine Wines 2010 vintage report.
All of this distills down to an essential takeaway: When Johannes Gutenberg invented the printing press with movable type, the tangible output was the ability to have ready access to print books. However, the bigger impact was the spread of knowledge which led to the Renaissance period which inalterably changed the culture of the world.
That’s where I think we’re at now, particularly with wine and the spread of information. The conversation can be about who is writing and where they come from, but the conversation with far greater impact is what the end game is for this mass adoption of personal nuance lived out loud.
In simpler terms, the wine writer, like Descartes in the Renaissance era, had a great, lasting influence, but the Renaissance period was much bigger than Descartes.
The key for the wine business in this seismic shift in wine affiliation and the pursuit of information thereof is to decide whether they want to support the status quo and perpetuate business as usual or open themselves to all kinds of thought.
Wine writers already are and so are the consumers seeking out this information.
Will China’s Influence Lead To Lower Alcohol Wines? originally appeared on Winecast. Licensed under Creative Commons.
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