Mystery Shopper Visits Grapes The Wine Company

It's been a while since I've done a mystery shopper style review of a wine shop, but a recent trip to Long Island gave me an opportunity to visit Grapes The Wine Company in White Plains, NY on the way back to Boston. Wine retail tourism - I guess that's what you do when your interest in wine shopping borders on an obsession?

I never know what to expect when visiting a retailer like this. After a couple years on their email list I kind of formulated an image in my head that the store would somehow align with the tone of the emails owner Daniel Posner sends out. I've never met him in person -- he was out of town the weekend I visited -- but I think I first became familiar with Daniel for being banned from the eRobertParker forums (something about questioning their authority on Australian wines was it?).

His emails offer high end wines at deep discount, usually after opening thoughts about a regional sports event. Emphasis is achieved through the use of bold, italics, and red letters. Some of the best deals are bluntly labeled CLOSEOUTS!! or DUMP!. Love him or hate him, you've got to give him credit for being direct.

I wasn't sure what to expect in terms of on-the-shelf offerings at Grapes. What I found was a thoughtful selection of wines chosen from the important categories you'd likely want to stock a cellar with. Domestic Cabernet and Pinot Noir, Italy, and France were each well represented, displayed in single-facings with reserve inventory behind each bottle.

There were a good number of wines I associate with mailing lists (like the 2009 Bedrock Heirloom Dolinsek Ranch for example) that I've never seen on retailer shelves in Massachusetts. And a smart assortment of imports as well.

I picked up a couple Pinot Noirs - the 2009 Chasseur Sonoma County for $32.99 and a 2008 Joseph Swan Cuvee Trois for $34.99. Not the most amazing pricing in the world but I can't find these wines in Massachusetts and if I had built up a mixed half or full case I could have had 10% or 15% off.

While I was shopping I was asked a couple times whether I needed help finding anything. I declined - not because I don't think the help would have been valuable but because I don't need any more reasons to buy wine. To me a store like this succeeds by keeping its customers out of trouble. There's no "fat" to the assortment. Every wine they stock has been vetted and it's hard to go wrong - an impressive accomplishment with about 2,000 unique wines for sale.

I had a look inside their temperature controlled area where they have some truly serious, bank account breaking wines. The picture of Daniel on their website has him standing in this room and I somehow thought the place would be smaller based on that picture. As if this were the entire store or something. This was just a small portion of the store however - I understand they have upstairs and basement areas used for climate controlled storage.

About 20% of the store is dedicated to daily drinkers and deals. I spotted what appeared to be a few remnants from recent email offers. The store was tidy with hardly any indication of the direct shipment business they conduct. If I happened upon the store by chance I don't think I would have had any clue they do a lot of direct shipment business.

Recommendations

Even if they can't ship to your state I recommend jumping on their daily newsletter. They're entertaining and offer good insight into why direct retailer shipment is something wine enthusiasts everywhere should be behind. Daniel has done as much as any retailer I've seen to support the direct shipment of wine and for that he should be commended. If you're passing through the New York area I think you'd enjoy stopping in for a visit. Check out their inventory online to get a feel for their assortment.

Further Reading:

Check 'em out:
Grapes The Wine Company
731 North Broadway
White Plains, NY 10603

Question of the Day: Have you been to Grapes The Wine Company? If so, what did you think? Either way, what's another wine store that's worthy of a little wine retail tourism?


Source: http://feedproxy.google.com/~r/WellesleyWinePress/~3/T7mKXtC_HoY/mystery-shopper-visits-grapes-wine.html

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Tasting Report: 2009 Failla Keefer Ranch Pinot Noir

The winning streak continues around here for California Pinot Noir with the 2009 Failla Keefer Ranch Pinot Noir. I've been hearing good things about Failla (pronounced FAY-la) from a number of friends so when Wine Spectator dropped a big 95-point rating ("Classic") on this one the hunt was on.

We were able to track some down before things got too out of hand and I'm pleased to report the wine delivered. Kind of like when Arizona Cardinals coach Dennis Green said the Bears "are who we thought they were" (). Well, maybe not just like that but the point I'm trying to make is I had high expectations and the wine delivered in a big way.

Here are my notes... 

2009 Failla Keefer Ranch Pinot Noir
$45 Release Price
13.9% Alcohol
 550 Cases Produced

Another one of these California Pinot Noirs that charms with it's fruit-forward aromatics and ultimately satisfies for how clean and free of "off" notes it is. Pure. Something for everyone I think, with aromas of tart cherries, orange oil, and soft leather. Well balanced. Silky smooth on the palate with a beautiful finish without any strange aftertastes. Fantastic stuff.

Cellar Tracker
Wine-Searcher 

93/100 WWP: Outstadning 

Bottom Line

It might be hard to find this particular bottling but I'd definitely be interested in seeking out other Pinot Noirs from Failla. Especially the 2009s. 

Check 'em out:
Failla Website
@faillawines

I'm compiling some thoughts and tasting notes for 2008 Oregon Pinot Noir (what the heck happened to that vintage?) and 2009 California Pinot Noir. Especially if you're interested in domestic Pinot Noir I'd love it if you subscribed to the site so we can keep in touch. 

Question of the Day: Have you tasted Failla's wines? What did you think? What have you heard?


Source: http://feedproxy.google.com/~r/WellesleyWinePress/~3/mTfCzEqg1Qo/tasting-report-2009-failla-keefer-ranch.html

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Access Granted

Last week’s Access Zone activities at the 2011 London International Wine Fair (LIWF) were not only great fun and a way to spread the word about social media in wine, but they seemed to strike a chord with the wine trade present. Gabriella, Ryan and I were very pleased with the buzz around the fair [...]

Source: http://feedproxy.google.com/~r/TheWineConversation/~3/P8wvaTitzOg/

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TasteCamp East: Voracious Wine Bloggers Taste Throughout the Finger Lakes

This past weekend, I was among a group of wine bloggers who participated in the 2nd TasteCamp East, this year in the Finger Lakes.  The local wine industry is the inspiration for this blog and my business as I’ve mentioned to you before.  I had nothing to do with the selection of our region as [...]

Source: http://familylovewine.wordpress.com/2010/05/11/tastecamp-east-voracious-wine-bloggers-taste-throughout-the-finger-lakes/

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An update on the ASUS Transformer in action

I’ve had the ASUS Eee Pad Transformer for a little longer now, and it was time for an update on what I’ve been enjoying as I have had lots of conversations in the wine business with people who have been interested in its potential. I also see that Simon Woods is doing the same. Overall, [...]

Source: http://feedproxy.google.com/~r/TheWineConversation/~3/qj6kGvFFGBs/

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Social Media Quick Tip: Tag Your Favorite Wine Brands on Facebook

This is old news for some, but if you haven’t explored the status tagging feature (similar to photo tagging) on Facebook, take a few minutes and check it out. Status tagging can help your winery’s Facebook fan page to become more engaging and vibrant.  Facebook users can type the “@” symbol before a Facebook fan [...]

Source: http://familylovewine.wordpress.com/2010/01/14/social-media-quick-tip-tag-your-favorite-wine-brands-on-facebook/

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