Wine & The Connected Consumer

Randall Grahm is one of the true characters of the American wine scene. A self-styled terroirist, intuitive branding genius and all around eccentric, Grahm has taken his Bonny Doon Vineyard on quite a ride over nearly the past 30 years. After setting out in 1983 to make great Pinot Noir in California, Grahm was drawn [...]

Wine & The Connected Consumer originally appeared on Winecast. Licensed under Creative Commons.

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Wine Bloggers? Wines from Oddbins

So, do wine bloggers have any idea what wines others should drink, or are they just good at telling us about the stuff they like? I have to admit to being very afraid of the idea of being responsible for choosing wines for other people I do not know. The idea of being a “Wine [...]

Source: http://feedproxy.google.com/~r/TheWineConversation/~3/0KjB-LdU1U0/

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A Champagne riddle

What has one end go down a little while another end pops up? It’s not a seesaw; judging by recent data, the answer to this riddle is Champagne. Champagne sales fell 4.4% last year to 308 million bottles but were flat by value according to data released by the CIVC last week. France and the [...]

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Social Media Quick Tip: Tag Your Favorite Wine Brands on Facebook

This is old news for some, but if you haven’t explored the status tagging feature (similar to photo tagging) on Facebook, take a few minutes and check it out. Status tagging can help your winery’s Facebook fan page to become more engaging and vibrant.  Facebook users can type the “@” symbol before a Facebook fan [...]

Source: http://familylovewine.wordpress.com/2010/01/14/social-media-quick-tip-tag-your-favorite-wine-brands-on-facebook/

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Wine on TV comes to a Second Screen

Ever wondered what they were drinking on a TV show and wanted to know more? Maybe even try it yourself? We know that product placement in TV and film is very effective if nothing else because of the amount of money that is charged for the privilege. It isn’t just films either, as the experience [...]

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Field Notes from a Wine Life ? Story Edition

Odds and ends from a life lived through the prism of the wine glass…

Words aren’t enough

I give to thee…the worst wine ad of all-time and that’s without delving into the ponderous name of the wine or, why, inexplicably, the back of the laptop in the photo has a big sticker for Ass Kisser ales

…In the main visual, three people are huddled around the boss giving him “Ass Kisser” wine…Isn’t the point of being a brown-noser to do it subtly?  Who randomly gifts their boss right before their employee review? 

image

Even if you view this ad as schlocky hipster irony, it’s still bad and makes you wonder if the advertising sales guy at Wine Enthusiast couldn’t do a solid for his client and suggest creative that, well, actually makes sense.

Or, maybe being horrible was the plan – like a movie that becomes a cult hit a decade hence…so bad that it becomes a lofty ideal for bad, enjoying a following because of its campy nature. 

Bad Week for Eric Asimov?

On both Tuesday and Wednesday of this week, Eric Asimov, the New York Times chief wine critic was taken to task for different reasons by Matt Kramer at Winespectator.com and Steve Heimoff at his blog of the same name.

This is interesting because wine writers of a certain stature very carefully call their shots amongst their peers.

Normally the shots are fired up (Parker) or down (bloggers), but usually never sideways amongst writers in the same strata. 

To watch Asimov, as seemingly decent of a guy as you’ll find, called onto the rug by two notable wine writers, to me, speaks to something much bigger.

With Parker stepping aside and Antonio Galloni receiving glancing admiration for hitting a stand-up triple by dint of his current position at the Wine Advocate, at the same time that the wheat and chaff are separating with wine bloggers, somebody has to step into the fray as a public foil for other wine writers to target.

Unwittingly, it might be Asimov for reasons entirely opposite of Parker’s hegemony.  Asimov’s palate for wine seems food-friendly and balanced; he takes an egalitarian approach to wine for the people without pretense and he doesn’t score wines.

In other words, Asimov is bizarro Superman to Parker’s swashbuckling empiricism and, perhaps, even a greater danger to the Ivory Tower of legacy wine media than the mere jealousy that passed for poking at Parker.

Just a thought…

It’s all about the story

The wine business has always been excellent at storytelling.  Virtually every winery has their origin story and that of their dirt down pat, even if not very compelling.

So, it is with interest that I’ve been watching Facebook’s recent changes keeping in mind that founder and CEO Mark Zuckerberg has emphasized emotional resonance, narrative and storytelling – factors that extend well beyond consumers using Facebook to “Tell the story of their life,” as Zuckerberg noted.  This will be inclusive of the brands that use Facebook for engagement, as well.

I was further intrigued after reading parallel news reports that Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), is singing the same song.

He notes in an article in Advertising Age, “Technology innovations are irrelevant to the future of advertising and marketing unless a more fundamental activity is understood, honored and advanced: the craft of storytelling.”

A quick Google search for “Mark Zuckerberg F8 Keynote” and “Randall Rothenberg MIXX Keynote” will yield a number of stories all occurring in September.  There’s no question about Facebook’s influence and the IAB is the thought-leader for digital advertising.  Between the two of them, they present an imposing shadow of influence on digital marketing.

If I were a winery with an understanding that digital marketing is a tsunami of change that is important, I might start revisiting my winery story for some fine-tuning…

Two books that I recommend to bone-up on the elements of good business storytelling are:  The Story Factor and Made to Stick.

On Sweet Wines

In an article this week from the San Francisco Chronicle called “Beginner drinkers get a crush on sweet red wines,”  E.&J. Gallo VP of Marketing, Stephanie Gallo, noted:  “There is a major shift going on in the U.S. wine drinking culture.  First, we noticed that regional sweet red blends were doing particularly well in Indiana, Texas and North Carolina. Second, our consumers were asking if we produced a sweet red wine after tasting our Moscato at events.”

Good Grape readers had the scoop on this months ago when I wrote:

How Sweet it is – The Growing Sweet Wine Trend in early October, 2010

And

Move over Moscato and Make Way for Sweet Reds in February of this year

Just saying…

Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_story_edition/

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Wine Bloggers? Wines from Oddbins

So, do wine bloggers have any idea what wines others should drink, or are they just good at telling us about the stuff they like? I have to admit to being very afraid of the idea of being responsible for choosing wines for other people I do not know. The idea of being a “Wine [...]

Source: http://feedproxy.google.com/~r/TheWineConversation/~3/0KjB-LdU1U0/

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Good News Spreads Fast

Word on the winners of the Los Angeles International Wine & Spirits Competition is spreading like wild fire! A preview tasting for the media last week in Beverly Hills has generated a lot of buzz that we are really excited about! Take a look at some more posts: http://gastronomy-101.blogspot.com/2009/06/event-la-wine-competition-preview-... http://thirstyinla.com/2009/06/19/2009-la-wine-spirits-competition/ http://lablips.dailyradar.com/story/los_angeles_international_wine_and_spirit... http://www.womenwine.com/posts/journals/18487-winners-of-the-2009-la-internat...

Source: http://blogs.fairplex.com/blog/wine/?p=90

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Calais 2010 Cuvee du Manior ?Texas Tempranillo

Texas offers some outstanding Tempranillo wines and Benjamin Calais? French style of wine making with this Texas fruit is a well matched pair. I met Calais online in a Texas wine forum on Facebook and was happy to finally get to meet and talk with him at his winery during the week of Texsom. The [...]

Source: http://thegrapesaroundtexas.com/2013/01/31/calais-2010-cuvee-du-manior-texas-tempranillo/

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